User acquisition
Find new users inside the apps they already use.
- Mobile DSP with direct in-app inventory
- Verified traffic partners only
- Lookalike audiences built from your best users
- CPA, CPL or CPM pricing
One platform to buy UA, retargeting and CTV
Acquire app users, bring them back, and reach them on the TV screen. One budget, one report, and AI that moves spend to what pays.
Three channels, one plan
Most app teams buy acquisition, retargeting and TV from different vendors, with different reports and no shared view of the user. SurferOne puts all three on one platform.
Retargeting
Bring back people who installed and drifted away.
- In-app retargeting on the same inventory
- Audiences from your MMP or a CSV upload
- Segments by what users did: viewed, added to cart, stopped paying
- Pay per action (CPA)
Connected TV
Reach your audience on the biggest screen in the house.
- Smart TVs and streaming apps
- 15- and 30-second non-skippable video
- Household targeting by region and audience
- TV viewers can be reached again on mobile
What changes when it’s one platform
- One budget
- Spend moves between acquisition, retargeting and CTV based on results, not on which vendor’s insertion order runs out first.
- One report
- Installs, ROAS, retention, TV reach and frequency in one dashboard, measured through your MMP.
- One team
- One contract, one account manager, one invoice. Run campaigns yourself or let our team run them.
Built for app businesses that grow on performance
Mediasurfer has run campaigns for apps in these categories for years. SurferOne carries that experience into its models and defaults.
- E-commerce and marketplaces
- Win back cart abandoners, grow repeat orders, and push sales peaks on the TV screen.
- Fintech
- Pay for registrations and first deposits, not clicks. Reach users again at the moments they act.
- Travel
- Catch people while they plan, then bring them back to book before the season ends.
Try them: interactive ads Mediasurfer builds for apps in these categories. Brands are fictional. More formats on surfer.media
AI on every layer
SurferOne’s models watch campaign stats around the clock and act on them across all three channels.
- Reads the stats
- Finds what moved performance and where: a geo, a publisher, a creative, a segment.
- Optimizes bids and budget
- Adjusts bids and shifts budget between channels toward your CPA or ROAS target.
- Builds segments
- Groups users by what they do in your app, so each channel gets the audience it can work with.
- Intelligent antifraud layer
- Spots fake installs, click spam and bot traffic as it happens and cuts the sources before they eat your budget.
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Retargeting
Segment “Added to cart, 3–7 days” is above the ROAS target. Budget raised.
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User acquisition
Two publishers in Brazil bring installs that don’t open the app again. Bids lowered.
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CTV
Regions with TV reach show more organic installs. Suggested: extend to two more regions.
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User acquisition · Antifraud
Click spam detected on one sub-publisher. Its traffic is blocked and excluded from billing.
Built by Mediasurfer
SurferOne runs on the ad technology Mediasurfer has built and operated for app marketers since 2015.
- #9AppsFlyer Performance Index 2025, Shopping Remarketing, Europe
Traffic sources
Google AdMob
How to start
Book a demo
Tell us about your app, your markets and the numbers you need to hit.
Connect your data
Link your MMP or upload a CSV, so the platform knows who your users are.
Launch
We set up the first campaigns with you. Then run them yourself, or let our team run them.
Connects to your MMP
- AppsFlyer
- Adjust
- Kochava
- Branch
- AppMetrica
- Singular
Questions
What is SurferOne?
An ad platform for app marketers that buys user acquisition, in-app retargeting and connected TV in one place, with one budget and one report.
Is it self-serve or managed?
Both. You can launch and manage campaigns in your own account, or have the Mediasurfer team run them for you.
How do you charge?
Depending on the channel and your goal: per action (CPA), per lead (CPL) or per thousand impressions (CPM).
Which measurement partners do you work with?
SurferOne integrates with AppsFlyer, Adjust, Kochava, Branch, AppMetrica and Singular. If you use another MMP, you can upload audiences as a CSV.
Can I start with one channel?
Yes. Most teams start with the channel they already buy, often retargeting or acquisition, and add the others once the first results are in.
How fast can we launch?
Once your MMP is connected, the first campaigns usually go live within a week. CTV takes a little longer because video creatives need approval.
Is there a minimum budget?
We agree on a test budget during the demo, sized so the results are statistically meaningful for your app and markets.
How is SurferOne related to Mediasurfer?
SurferOne is built and run by Mediasurfer, an ad technology company working with app marketers since 2015.